Alternative Materials to Plastic for a Sustainable Future in Cosmetic Packaging
As the cosmetics industry grows, so does its reliance on plastic packaging — a dependency that poses significant environmental risks. Plastic, commonly used for its durability and versatility, contributes substantially to global waste and pollution levels, with the cosmetics sector being a considerable contributor.
Statistics reveal that the beauty industry produces billions of units of plastic packaging annually, much of which is single-use and non-biodegradable, leading to accumulation in landfills and oceans.
Addressing this issue is urgent as both environmental impact and consumer awareness grow. By shifting to sustainable alternatives, cosmetic brands can help mitigate plastic pollution and align with a more eco-friendly vision.
In this context, mPackting stands out for its commitment to providing innovative and sustainable packaging solutions for cosmetics. Through an eco-design-oriented approach, mPackting is at the forefront of offering packaging that respects the environment, reduces waste, and complies with current regulations.
The Environmental Impact of Plastic in Cosmetics Packaging
Plastic packaging in cosmetics plays a major role in environmental degradation. Every year, millions of tons of plastic waste end up in oceans, endangering marine life and disrupting ecosystems. Furthermore, the production of plastic emits high levels of CO₂, contributing to climate change.
Consumers are increasingly aware of these impacts, pushing for eco-friendly packaging solutions. Sustainable alternatives reduce environmental harm and resonate with an eco-conscious audience. By opting for greener materials, the beauty industry has the potential to make a significant difference.
The Rise of Eco-Conscious Consumers in the Beauty Industry
A growing number of consumers are prioritizing sustainability and demanding transparency from brands. Eco-conscious consumers are actively seeking products with minimal environmental impact, including those with sustainable packaging. Studies show that these consumers are more likely to support brands that visibly care about the planet.
There is a significant shift in consumer behaviour towards sustainability and transparency. A McKinsey report reveals that 66% of consumers are willing to pay more for sustainable goods, with 42% of millennials and 37% of Gen Z expressing a desire to know product origins and manufacturing processes before purchasing.
Additionally, Euromonitor International's 2023 survey indicates that 64% of global consumers are concerned about climate change, and 60% actively seek to positively impact the environment through their choices.
As a result, Beauty companies are re-evaluating their packaging choices to meet these expectations and build trust. The shift towards sustainable packaging is a response to environmental challenges and a strategic alignment with the values of a new, ethically-minded consumer base.
Alternative Materials to Plastic for Sustainable Cosmetic Packaging
In response to the environmental challenges posed by traditional plastic, the cosmetics industry is exploring alternative materials that offer sustainability benefits while maintaining product integrity. These materials include recycled plastics, glass, wood, biodegradable options, and innovative natural materials, each presenting unique advantages for eco-friendly packaging.
Glass Packaging
Glass is a premium, highly recyclable, and reusable option, making it ideal for sustainable packaging. It offers aesthetic appeal, is non-toxic, and does not leach chemicals, providing a safe choice for high-end cosmetic products. Glass packaging is especially suitable for products that do not require lightweight materials, and its recyclability supports circular economy initiatives.
Wood Packaging
Wood, particularly when certified by the Forest Stewardship Council (FSC), is a durable material for cosmetic packaging. Common applications include lids and containers, especially for eco-conscious brands.
Wood is one of the few renewable raw materials. It is infinitely recyclable and has a reduced carbon footprint and low resource consumption in the manufacturing processes. When used correctly, wood can store more carbon than is emitted from its collection, processing, transport, and assembly operations.
Other than that, wood is beautifully tactile and warm and infinitely customizable, from textures to colours and finishings. At mPackting, we strongly believe in this material and have completed numerous projects in partnership with Minelli Group and their wood division for valued clients who, like us, appreciate this precious, naturally sustainable material.
mBlack™
mPackting has launched mBlack™, an internally developed, trade-marked, and sustainable material derived from wood production waste. mBlack™ is circular and regenerative, designed to capture and store CO₂, thereby contributing to carbon emissions reduction. Designed for safe biodegradation, it supports a sustainable life cycle and reduces landfill waste, actively promoting the circular economy.
The main features include:
Upcycled Wood Scraps: mBlack™ is made from wood scraps, reducing the consumption of natural resources.
Carbon Sinking: Designed to sequester CO₂, it supports the fight against climate change.
LCA-Driven: Minimizes environmental impact at every stage of its life cycle.
Food Safe Compostability: Biodegradable and undergoing certification for safe compostability, it enriches the soil without polluting.
mBlack™ represents an innovative step forward in the use of sustainable materials and has been awarded the prestigious TUV Austria’s Ok-Biobased certification with a perfect score, boasting a remarkable biobased carbon content of 100%.
To explore the potential applications of mBlack™ and for a more in-depth understanding of its features, please contact us here.
Biodegradable and Compostable Materials
Materials like polylactic acid (PLA) and other biopolymers offer compostable options for packaging. Derived from renewable biological sources, these bioplastics break down under specific conditions into water and carbon dioxide, leaving no toxic residue. Such materials are best suited for short-life products and are increasingly used for disposable or single-use items, reducing long-term environmental impact.
Paper and Cardboard Packaging
Paper and cardboard are sustainable choices for outer and secondary packaging, being both compostable and widely recyclable. These materials are lightweight and versatile, ideal for packaging sleeves, boxes, and inserts. They not only reduce plastic use but also cater to consumers who value recyclability in their purchase decisions.
Innovative Materials from Nature
Bamboo and cork are examples of renewable materials that bring unique sustainability benefits. Bamboo grows rapidly and is fully biodegradable, while cork, harvested without harming trees, provides natural insulation and durability. Both materials appeal to eco-conscious brands that prioritize aesthetics and environmental responsibility, offering a balance of functionality and minimal environmental impact.
At mPackting, we have long incorporated cork, for example, to create the inner disks in lids for skincare products—a conscious choice that respects both the formula and the Planet.
Recycled and Biobased Plastics
In addition to these natural alternatives, advancements in recycled plastics and biobased plastics are bridging the gap toward more sustainable solutions:
Recycled Plastics: Post-consumer recycled (PCR) materials, like r-PET, are derived from consumer waste and repurposed to create new packaging. This process reduces the demand for virgin plastics and promotes a circular economy.
Biobased Plastics: Produced from renewable sources like sugarcane, biobased plastics such as PE-biobased mimic conventional plastics in functionality but originate from non-fossil resources, making them a less carbon-intensive option.
By integrating these materials into packaging, the cosmetics industry can take meaningful steps toward reducing plastic dependence and aligning with consumer demands for transparency and sustainability.
The best is yet to come
In summary, transitioning to sustainable alternatives in cosmetic packaging offers environmental and brand benefits. By adopting renewable, recyclable, or biodegradable materials, brands can significantly reduce their ecological footprint and meet growing consumer expectations for sustainability.
At mPackting, we don’t limit ourselves to existing market solutions: we test and test again to uncover new ways to deliver the best, even when it hasn’t arrived yet. Feel free to ask us about new materials and solutions. Together, we’ll design a path — even from scratch.