mPackting at the forefront of innovation with refill lipsticks that are both luxurious and sustainable
Developed with an ambitious goal – to make premium, elegant objects that are worth refilling – mPackting lipsticks can be made in a virtually infinite number of shapes and finishing options. Learn more about our partnership with Albéa Cosmetics & Fragrance.
Luxurious eco-design
Lipstick is a staple in every makeup bag, and now, with mPackting's refillable lipsticks, it's also a sustainable option for the environmentally conscious consumer. These lipsticks are made using noble, durable materials, and with a special focus on design, so that it makes sense to refill them! Indeed, the packaging is designed to be refillable, aligning with the current trend towards sustainability in the beauty industry.
The choice of materials for the packaging is wide, but mPackting specializes in materials that are derived from trees, such as wood and mBlack™. Wood is a durable, biodegradable material that gives each piece a unique look due to the variations in wood grain: every lipstick is unrepeatable. mBlack™ is a proprietary bio composite made from the wood waste generated as a byproduct of manufacturing. It behaves like traditional plastics, ensuring a perfect click, while also removing CO2 from the atmosphere in the long term. It also decomposes without leaving microplastics behind!
But the commitment to sustainability doesn't stop there. The materials used in the packaging are all certified and suitable for lipstick packaging application, and all components are separable at the end of their life, with no glue used. Additionally, all materials are sourced and manufactured locally in Italy, with suppliers in the region.
A new journey with Albéa
mPackting has recently begun collaborating with Albéa Cosmetics & Fragrance to develop a wood lipstick designed to appeal to the luxury segment while also offering a truly sustainable option based on the D.R.E.A.M. principles: Distribution (lower weight), Resources (durable, renewable, certified materials, responsible decoration, low carbon footprint), End-of-Life scenarios (refill option, easy deconstruction, recyclable or compostable solutions), raised Awareness (communication and social responsibility), and conscious Manufacturing (local suppliers, eco-responsible facilities).
The first conceptual designs are made of 3 components:
Outer shell (cap & base) made using FSC-certified wood
R2000 Albéa mechanism
Insert made with mBlack™
The option for refilling and the possibility to disassemble every component at the end of life make these lipsticks a conscious choice for any consumer. The number of shapes, finishing and decoration options is virtually infinite. Remember to stop by Albéa and our stands at PCD to learn more!
Come and meet us in Paris, on January 25th and 26th, 2023.
Albéa Cosmetics & Fragrance will attend PCD (stand L60) and likewise mPackting (stand N173), don’t hesitate to stop by and ask more questions!