The company focuses on developing and utilizing eco-friendly materials, catering to beauty brands in search of innovative packaging solutions. Their primary material, known as mBlack™, serves as a sustainable alternative to plastic by effectively storing CO2 that has been extracted from the atmosphere over the long term.

mBlack™ incorporates biochar, a carbon sink derived from wood waste generated during Minelli's manufacturing operations. Notably, this material is biodegradable, ensuring that no microplastics remain at the end of its life cycle. By aiming to replace environmentally harmful materials in the cosmetics industry, mPackting is actively working to reduce carbon emissions throughout the supply chain.

Visit mPackting at MakeUp in Paris on booth L50 to find out more!