The Heart of Beauty Valley: How mPackting Benefits from Lombardy's Ecosystem

Nestled near Bergamo, just an hour from Milan, mPackting thrives at the center of Italy's "Beauty Valley," renowned for its dynamic and innovative cosmetics industry. This prime location offers mPackting access to a robust local supply chain and opportunities to work with global brands, allowing us to lead in developing sustainable, traceless packaging for the cosmetics sector.

Strategic Advantages of Being Located in Lombardy's "Beauty Valley"

Imagine a place where beauty isn't just a concept but a flourishing industry driven by innovation and entrepreneurial spirit. Welcome to the Beauty Valley, an unsung hero of the Made in Italy brand that spans Lombardy, Emilia Romagna, and Veneto. This region is not only the heartbeat of Italy’s cosmetics industry but also a critical player on the global stage, with a turnover of €12 billion in 2022 and accounting for 75% of the country’s total cosmetics exports.

The Beauty Valley is more than just a geographical location; it's a thriving ecosystem brimming with diverse entities in the cosmetics industry. From innovative startups to established global brands, this area is a bustling hub where businesses continually redefine the landscape of beauty and personal care products. According to the Polo Tecnologico della Cosmesi, which unites over 80 companies in the region, more than 65% of the world's makeup is produced here. This remarkable statistic underscores the region's pivotal role in the global cosmetics market.

The region's strategic proximity to suppliers—with supply chain distances averaging around 74 kilometers—facilitates swift and efficient goods movement, reducing transportation costs and environmental impact. Lombardy’s strong inclination towards the cosmetics industry is deeply rooted in its vibrant chemical and pharmaceutical sectors, fostering innovation and competitiveness in beauty products.

For mPackting, being based in the Beauty Valley provides direct access to a wealth of resources and opportunities. Our location near Bergamo places us within a rich network of suppliers and clients, enhancing our ability to deliver cutting-edge, sustainable packaging solutions that meet the highest standards of quality and environmental responsibility.

 Access to a Thriving Ecosystem and Local Supply Chain Efficiency

One of the key advantages of being based in Lombardy’s Beauty Valley is the unparalleled access to a thriving ecosystem that supports every facet of the cosmetics industry. This region is home to a vast network of suppliers, manufacturers, and innovators who are at the forefront of beauty technology and trends.

For mPackting, this ecosystem provides fertile ground for innovation. Our strategic location near Bergamo means we are part of a community where ideas flow freely, enabling us to adapt swiftly to changing market demands and leverage the latest advancements in packaging technology.

Moreover, the local supply chain efficiency is a significant advantage. With suppliers nearby, we can reduce logistical costs and our environmental footprint, enhancing our operational efficiency and sustainability. This local approach supports our commitment to environmental stewardship and allows us to deliver our products faster and more reliably.

In the Beauty Valley, the emphasis on sustainability extends beyond product development to encompass the entire supply chain. The region’s focus on eco-friendly practices is evident in the growing importance of sustainable packaging, which saw significant growth in recent years. The turnover of cosmetic packaging manufacturers in the area exceeded €3.75 billion in 2022, reflecting a strong demand for sustainable solutions.

At mPackting, we are proud to be part of this movement towards a more sustainable future. Our commitment to producing traceless packaging aligns with the region’s goals and positions us as a leader in the eco-friendly packaging market. By leveraging the resources available in Lombardy’s Beauty Valley, we continue to innovate and set new standards for sustainability in the cosmetics industry.

Collaboration Opportunities with Global Cosmetic Brands and Local Innovators

Lombardy’s Beauty Valley is a hub for collaboration and innovation. The region’s thriving ecosystem provides ample opportunities for companies to work with both global cosmetic brands and local innovators. This collaborative spirit is a key driver of the region’s success and has helped establish it as a leader in the global beauty market.

At mPackting, we are dedicated to partnerships that drive innovation and create value for our clients. Our location near Bergamo allows us to engage with some of the world’s leading cosmetic brands, providing unique insights into the latest trends and technologies. These collaborations enable us to develop packaging solutions that meet the highest standards of quality and align with the evolving needs of our clients.

In addition to working with global brands, we have opportunities to collaborate with local innovators and startups. The Beauty Valley is home to a vibrant community of entrepreneurs at the cutting edge of beauty technology. These collaborations provide us with fresh ideas and perspectives, helping us stay ahead in the rapidly changing world of cosmetic packaging.

Organizations like Cosmetica Italia further enhance the collaborative environment in Lombardy’s Beauty Valley. As a key player in promoting product excellence and sustainability, Cosmetica Italia offers valuable support to businesses in the region, fostering an environment where companies like mPackting can thrive.

Being located in the heart of Lombardy’s Beauty Valley offers mPackting significant strategic advantages. From access to a thriving ecosystem and efficient local supply chains to collaboration opportunities with global brands and local innovators, our position in this vibrant region enables us to continue pushing the boundaries of sustainable packaging for the cosmetics industry.

Looking to the future, mPackting remains committed to leveraging the resources and opportunities available in Lombardy’s Beauty Valley to drive innovation and sustainability in the packaging industry. By maintaining a close connection with the region’s dynamic ecosystem, we are well-positioned to navigate the challenges and opportunities ahead, ensuring that we continue to deliver cutting-edge, traceless packaging solutions that meet the highest standards of quality and environmental responsibility.