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Innovative Makeup Packaging: Eco-Packaging and Beyond

The cosmetics sector is undergoing a profound transformation, and packaging plays a pivotal role in this revolution. With growing consumer concerns about sustainability and environmental responsibility, brands—especially in the luxury segment—are innovating to offer tailored solutions.

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Web OTO agency Web OTO agency

Alternative Materials to Plastic for a Sustainable Future in Cosmetic Packaging

As the cosmetics industry grows, so does its reliance on plastic packaging — a dependency that poses significant environmental risks. Plastic, commonly used for its durability and versatility, contributes substantially to global waste and pollution levels, with the cosmetics sector being a considerable contributor.

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