Pharmacos Media - Feb, 20 2023
We are excited to share that mPackting was featured in Pharmacos-Media on February 20 2023, highlighting Minelli’s innovative approach to expanding the use of wood in beauty packaging. The article discusses how mPackting goes beyond traditional applications, such as caps and closures, by utilizing advanced finishing techniques and innovative materials to offer a more sustainable and customizable packaging solution for the beauty industry.
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MINELLI LANCE MPACKTING, DE NOUVELLES SOLUTIONS D’EMBALLAGES BEAUTÉ
The article focuses on mPacktingi’s new low-carbon premium packaging solutions for the beauty industry. One of the standout products featured is the Silva range, developed in collaboration with designer Thierry de Baschmakoff. The range includes skincare jars, lipsticks, compacts, and caps made from wood, cork, and mBlack, a biodegradable material derived from wood chips. This line is designed to be fully refillable and recyclable, with universal refill systems that allow the combination of materials such as metal, ceramics, and mBlack.
Additionally, mPackting collaborated with Bormioli Luigi to create the Tango lipstick, a premium product that emphasizes sustainability and circularity. The lipstick packaging combines glass, wood, and a biobased biodegradable ring (which can also be made from mBlack). All components of the packaging are customizable, refillable, and separable for recyclability.
The article also highlights mPackting's collaboration with Verescence for the launch of the Moon bottle, featuring the LegnaPin cap. Made from FSC-certified wood and cork, this cap is designed with flexibility and sustainability in mind. It is a universal solution that does not require new molds for each design and allows for a wide range of design possibilities.
Paolo Minelli, Director of mPackting, shares the company’s vision of creating luxurious yet sustainable packaging that takes into account the responsible end-of-life of materials. All mPackting packaging is made from durable materials sourced locally and designed with recycling and reusability in mind.
