Industries Cosmétiques
While the Italian glassmaker Bormioli Luigi confirms its entry into the glass make-up segment, Minelli, a specialist in eco-responsible packaging, joins it around a glass and wood lipstick project. From this Italian wedding, was born a real collector's item, premium and durable: Tango.
On the one hand, wood is a living material whose veining gives a particular aesthetic coupled with a unique touch; On the other hand, the glass infuses a premium spirit and its transparency a precious lightness. They are now united in a 100% responsible niche product whose strengths meet strong market demand.
This new generation lipstick is composed of a wooden base (FSC labeled) and a glass top. Offered in full service, it is totally customizable by the choice of gasoline (beech, ash, maple ...) and that of finishing (natural varnish, stain, metallization, standard or custom colors ...). For functional reasons the central ring is designed in bio-plastic and the removable mechanism operates in one click.
For this innovation, the mPackting division of Minelli and Bormioli Luigi followed a logic of circularity. Tango is above all designed as a unique piece by its identity and rechargeable function. Robust, aesthetic and functional, it offers a very long service life. In addition, it can be recycled by separating components assembled without any glue.
