Industries Cosmétiques - Jan,20 2023
We are thrilled to announce that mPackting was featured in Industries Cosmétiques on January 20, 2023. The article highlighted our collaboration with renowned Italian glassmaker Bormioli Luigi, showcasing the creation of Tango, a premium lipstick tube that beautifully combines wood and glass. This partnership emphasizes the fusion of Italian craftsmanship and sustainable packaging solutions, leading to the development of an eco-friendly, high-quality product.
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BORMIOLI LUIGI AND MINELLI PLAY THE PERFECT AGREEMENT
The Tango lipstick is the result of a collaboration between mPackting -part of Minelli Group- and Bormioli Luigi. The product features a wooden base, made from FSC-certified wood, paired with a glass top, offering a premium feel and a distinctive visual appeal. This combination of materials emphasizes sustainability, with wood providing a unique grain and aesthetic, while glass ensures transparency and lightweight premium quality.
Tango is a versatile product that offers full customization options to meet the needs of different brands. Customers can choose from a variety of wood species such as beech, ash, or maple, and select from several finishings, including natural varnish, woodstain, metallization, or custom color shades. For functionality, the central ring of the lipstick tube is made from bio-plastic, and the mechanism features a simple, removable click system, allowing for easy refilling.
The innovation behind Tango is rooted in circularity. The lipstick tube is designed to be refilled, making it a sustainable option for consumers seeking long-lasting, eco-friendly beauty products. Its robust and aesthetic design ensures a long service life, and the glueless assembly of the components makes it easy to disassemble and recycle at the end of its lifecycle.
mPackting, through its collaboration with Bormioli Luigi, continues to lead the way in developing innovative and responsible packaging solutions for the beauty and cosmetics sector.
