Modern Cosmetic Packaging Company: Innovation, Experience, and Sustainability
Choosing the right packaging supplier is a strategic decision that affects both the perception of the product and its market success. However, brands often face challenges when searching for a cosmetic packaging company that can meet their expectations.
What are the main challenges they encounter?
Lack of technical expertise and knowledge – Some suppliers lack mastery of innovative materials and the specific requirements of cosmetic products.
Too many different stakeholders – Managing multiple suppliers for design, production, logistics, and sustainability can be complex and time-consuming.
Limited support in material selection – Choosing between wood, biopolymers, glass, or recycled plastics requires deep knowledge of performance, compatibility, and durability.
Standardized, non-customizable solutions – Many companies offer off-the-shelf solutions that do not reflect the unique identity of a brand.
What is the objective of this article?
To guide you in selecting a modern cosmetic packaging company by detailing the essential skills and expertise it should have:
Innovation – Understanding the latest trends and technologies in the industry.
Experience – The importance of expert support at every stage of the project.
Sustainability – How to choose packaging that is both aesthetically appealing, high-performing, and environmentally responsible.
Keep reading to discover the key factors to consider and how a partner like mPackting can help you overcome these challenges with innovative, tailor-made solutions.
The Main Techniques Used by Cosmetic Packaging Companies
In the field of cosmetic packaging, mastering finishing techniques is essential to ensure a high-end aesthetic while maintaining product functionality. A modern cosmetic packaging company must not only be familiar with these processes but also know how to apply them to different materials, considering sustainability and eco-design imperatives.
Here is an overview of the most commonly used techniques:
Coloration – This technique adds color to materials such as wood, biopolymers, and other substrates. Methods include natural dyeing, water-based paints, and specialized coatings that meet the stringent requirements of the cosmetic industry.
Flocking – Ideal for a velvety touch and a luxurious finish, flocking applies a fine layer of fibers onto the surface of the packaging, creating a soft and refined texture.
Engraving and Laser Engraving – These techniques allow for the addition of logos, patterns, or recessed details on packaging. Laser engraving is particularly valued for its precision and ability to enhance natural materials like wood, without altering their eco-friendly qualities.
Hot Stamping – This method applies a thin metallic or colored film onto the packaging, creating a premium and shiny effect. Commonly used for logos and decorative elements, hot stamping provides strong visual impact.
Screen Printing – A direct ink transfer technique, screen printing creates sharp and durable patterns, particularly on wood, biopolymers, or glass surfaces.
At mPackting, we master these techniques and apply them strategically based on the specific needs of each project. Our approach goes beyond aesthetics—every finish is designed to be fully compatible with eco-friendly materials while minimizing environmental impact.
In the next section, we will explore mPackting’s work methodology, detailing how we support our clients from design to production, with a strong focus on innovation and sustainability.
The Characteristics of a Modern Cosmetic Packaging Company Like mPackting
Choosing a cosmetic packaging company is more than just selecting a supplier—it means finding a strategic partner capable of innovation, technical expertise, and delivering truly sustainable solutions. At mPackting, we bring together these three essential pillars: innovation, experience, and environmental commitment.
1. Innovation: Rethinking Cosmetic Packaging with Tailored Solutions
Innovation is at the heart of mPackting’s DNA. We don’t just manufacture standard packaging—we reinvent the product experience, offering brands customized solutions that meet their aesthetic, technical, and environmental requirements.
Developing New Materials
In collaboration with R&D experts and partners, we explore sustainable alternatives such as compostable biopolymers and materials derived from renewable sources. One example is mBlack®, an innovative material made from recycled wood fibres, offering an eco-friendly and premium alternative.
Advanced Prototyping and Performance Testing
Before entering production, we conduct rigorous testing to ensure quality and durability, using cutting-edge technologies such as 3D printing and additive manufacturing. These techniques allow us to fine-tune designs, optimize performance, and reduce material waste.
A Tailored, Consultative Approach
At mPackting, we work closely with our clients from design to production, offering end-to-end support. This consultative approach enables us to deliver fully customized solutions, whether in wood, biopolymers, or hybrid materials, ensuring that every product aligns with brand identity and sustainability goals.
In the next section, we will explore how mPackting's expertise, backed by Minelli Group’s legacy, provides brands with unmatched experience in luxury sustainable packaging.
2. Experience: Expertise Inherited from Minelli Group
Experience and technical mastery are essential to ensuring high-end cosmetic packaging. As a specialized division of Minelli Group, mPackting benefits from over 88 years of expertise in working with wood and premium materials.
Key figures about Minelli Group:
International presence with production sites in Europe and the United States.
More than 300 employees dedicated to manufacturing and research on sustainable materials.
Strong investment in R&D, driving the development of innovative and eco-friendly solutions.
This solid industrial expertise allows us to deliver luxury cosmetic packaging that combines technical precision, artisanal excellence, and environmentally responsible innovation.
3. Environment: A Commitment to More Sustainable Packaging
At mPackting, we firmly believe that cosmetic packaging can and must evolve towards a more eco-friendly model. Our commitment is built on three fundamental principles:
Circular Economy
We integrate recycled and recyclable materials, such as mBlack®, made from wood industry waste, and promote refillable packaging to significantly reduce waste.
Sustainable Materials & Certifications
We use only FSC-certified wood, ensuring responsible forest management, and develop zero-plastic solutions by adopting innovative biopolymers.
Reducing Carbon Footprint
Our manufacturing processes are optimized to minimize environmental impact, reducing CO₂ emissions and prioritizing short supply chains for raw materials.
With mPackting, you’re not just choosing a supplier—you’re partnering with a company that supports your transition to more responsible, innovative, and high-performance cosmetic packaging.
Discover mPackting: Materials, Frameworks, and Completed Projects
At mPackting, our approach is built on a unique combination of material innovation, advanced technical solutions, and artisanal expertise. Our packaging solutions are not just about aesthetics—they are designed to meet the highest standards of sustainability, performance, and customization.
In this section, we invite you to explore:
The innovative materials we use.
Our technical frameworks, ensuring optimal closure and assembly solutions.
Two real-world projects, showcasing our expertise in premium and sustainable cosmetic packaging.
Innovative and Sustainable Materials
At mPackting, we carefully select renewable and recycled materials to ensure luxury packaging that is both eco-friendly and high-performing. Each material is meticulously studied to provide our clients with solutions that combine quality, durability, and environmental responsibility.
Here’s an overview of the materials we use:
mBlack® – An innovative material made from recycled wood fibers, offering a moldable alternative to plastic.
FSC-Certified Wood – Carefully selected wood from responsibly managed forests, ensuring a low environmental impact.
Cork – A natural material used for closures without glue or plastic, ensuring perfect compatibility with cosmetic formulations.
Biopolymers – Biodegradable and compostable materials, ideal for circular, microplastic-free packaging.
These materials are at the heart of our solutions, combining technical innovation and sustainability to meet the needs of the most demanding brands.
Our Frameworks: Optimized Technical Solutions
Our frameworks are patented technologies and advanced assembly systems designed to ensure seamless usability and high technical performance in packaging.
Here are some of the frameworks developed by mPackting:
WoodPin™ – A 100% wooden closure system, eliminating the need for a plastic inner capsule through an assembly of cork pins.
WoodRing™ – A monomaterial wooden closure system, designed to be durable, recyclable, and visually refined.
WoocK – An innovative wooden cap with an eco-designed insert, ensuring a “click” closure without the use of plastic.
These technologies integrate technical performance with environmental commitment, offering brands high-end, sustainable packaging solutions that meet both luxury standards and eco-conscious expectations.
Completed Projects: mPackting’s Expertise in Sustainable Luxury
Case Study 1: Jijide – Cap in Thermo-Treated Beechwood
For Jijide, a brand specializing in high-end perfumery, mPackting designed a premium wooden cap that blends elegance with technical innovation.
Technology Used
The cap features WoodPin®, a patented closure system with three cork pins, ensuring a perfect seal without glue or plastic.
Materials & Certifications:
FSC-certified wood, ensuring responsible forest management.
Cork certified for food contact, guaranteeing safety and durability.
Customization: the logo "J" was laser-engraved on the top of the cap, adding a unique and refined touch.
This collaboration highlights mPackting’s commitment to delivering tailor-made solutions that combine aesthetics, technical performance, and eco-design, meeting the highest standards of luxury and sustainability.
Case Study 2: Premi – Re-Wood Collection
With Premi, a specialist in innovative cosmetic packaging, mPackting developed a complete line of FSC-certified wooden closures, combining custom design and sustainability.
Design & Customization
Custom design, with a 100% tailored approach based on the brand’s needs.
FSC-certified wood, ensuring a minimal environmental footprint.
Cost-effective solution, providing a sustainable alternative to plastics while maintaining a premium positioning.
This project highlights our ability to deliver high-performance technical solutions that are both eco-friendly and adapted to cosmetic brands seeking sustainable innovation.
Conclusion: Expertise at Your Service
By combining innovative materials, patented technical frameworks, and artisanal expertise, mPackting positions itself as a strategic partner for cosmetic brands looking to adopt high-end, eco-friendly packaging.
Want to learn more about our solutions? Contact us to discuss your project and discover how we can support you in creating sustainable, innovative, and tailor-made packaging.
