Every year, Paris Packaging Week brings together the most innovative minds in the packaging industry, making it a must-attend event for brands and suppliers shaping the future of sustainable and premium packaging. With a strong focus on innovation, luxury, and eco-conscious solutions, the event is a hub for professionals seeking the latest trends, materials, and technologies in beauty, fragrance, and skincare packaging.

With sustainability and circular economy at the forefront, we showcased our innovations, including mBlack®, biopolymers, and Frameworks.

Having a booth at Paris Packaging Week allowed us to engage directly with decision-makers, designers, and packaging experts, discussing their needs and how our solutions could bring their vision to life.

With brands actively searching for premium refillable packaging, low-impact materials, and alternative decoration techniques, our presence at the event positioned us as a key partner for the industry's next big shift.

Our participation at Paris Packaging Week 2025 was a chance to redefine the future of sustainable luxury packaging, connect with visionary brands, and showcase what’s possible when craftsmanship meets innovation.

Keep reading to discover more!

The mPackting stand: innovation and sustainability

Designed to immerse visitors in the future of premium cosmetic packaging, our booth showcased a curated selection of sustainable materials, cutting-edge frameworks, and high-end decorative techniques.

Visitors had the opportunity to explore:

FSC-certified wooden packaging solutions, exposing the beauty and versatility of natural materials
mBlack®, our groundbreaking wood-fiber-based alternative to plastic, offering high moldability and premium aesthetics
refillable and mono-material packaging frameworks, such as WoodPin™ and WoodRing™, which eliminate unnecessary plastic while ensuring luxury performance
advanced decoration techniques, including digital printing on wood with tactile 3D effects, a new frontier in premium customization.

A Space for Meaningful Conversations

The stand encouraged direct engagement with brand representatives, packaging developers, and industry professionals looking for tailored, sustainable solutions. Our team engaged in deep-dive discussions on how brands can transition toward eco-conscious, refillable, and high-performance packaging.

Paris Packaging Week 2025 proved to be a valuable platform for meaningful conversations about the future of packaging—and the enthusiasm around our innovations confirmed that brands are ready to embrace the next generation of sustainable luxury packaging.

Key discussions and industry insights from Paris Packaging Week 2025

At Paris Packaging Week, one thing was clear: luxury cosmetic packaging is undergoing a major transformation, with sustainability at the forefront. Throughout the event, we engaged in insightful discussions with brand leaders, packaging developers, and sustainability experts, uncovering the key priorities shaping the industry in 2025 and beyond.

Luxury Packaging Trends for 2025

Brands seek elevated aesthetics combined with sustainability, proving that luxury and eco-consciousness are no longer separate paths but a single strategic direction. Customization remains a major driver, with high-end decorative techniques, such as:

digital printing on wood with tactile 3D effects, bringing a new dimension to premium branding.
natural finishes that highlight the authenticity of sustainable materials.
minimalist, refillable designs that emphasize both elegance and environmental responsibility.

Sustainability & the Circular Economy in Cosmetic Packaging

With global regulations tightening and consumer expectations evolving, brands and mPackting are now prioritizing:

FSC-certified wood and natural materials as alternatives to traditional plastics
closed-loop solutions, such as fully recyclable or mono-material packaging
low-carbon manufacturing to reduce environmental impact across the supply chain.

Insights from Paolo Minelli, Director of mPackting

Reflecting on the event, Paolo Minelli, mPackting Director, highlighted a key shift in mindset among industry professionals:

"The industry is at a turning point where high-end aesthetics must align with environmental responsibility. The enthusiasm around our refillable, mono-material, and digitally decorated packaging confirms that brands are ready to invest in solutions that offer performance and purpose."

This shift was evident at mPackting’s booth, where two of our latest innovations captured the attention of leading beauty brands and packaging professionals alike:

wood and cork refillable travel sprays featuring a sleek glass vial, eliminating single-use waste, with bespoke branding – Engraving, stamping, lacquering—fully customizable to match any brand identity
digitally 3D-printed wooden caps on both flat and curved surfaces, featuring raised 3D decorations for a tactile branding experience and seamless design continuity across the sides and top of the cap.

Luxury beauty brands were fascinated by the possibilities this technology unlocks—offering aesthetic excellence while maintaining an eco-conscious approach.

Thank you & looking ahead: the future of sustainable luxury packaging with mPackting

As Paris Packaging Week 2025 comes to a close, we want to extend a huge thank you to everyone who visited our stand, engaged in insightful discussions, and explored our latest innovations in sustainable luxury packaging.

Your enthusiasm, curiosity, and commitment to a greener future reaffirm our mission to push the boundaries of eco-conscious beauty packaging.

Interested in taking the next step?

If you’d like to continue the conversation, request samples, or discuss how we can help bring your next packaging project to life, our team is ready to assist you.

Paris Packaging Week was just the beginning. Follow mPackting on LinkedIn and Instagram for the latest updates, innovations, and upcoming events.

mPackting at Paris Packaging Week 2025: how it went