mPackting’s Approach to Client-Centric Product Development

Innovation is the foundation of staying ahead in today’s competitive landscape. The beauty packaging market, in particular, is exceptionally dynamic and constantly evolving. This is driven by factors such as shifting fashion trends, progressive international regulations promoting resource-conscious practices and waste management, and increasingly demanding consumer standards.

At mPackting, we aim to go beyond being a mere "executor." With our expertise in design, engineering, and production, we empower our clients by delivering tailored, innovative solutions that meet their needs and elevate their products to the next level. Here, we explore our commitment to eco-design, collaborative development, and rigorous testing while showcasing the benefits innovation brings in terms of customer satisfaction, productivity, and revenue growth.

Eco-Design Expertise: Innovation with Sustainability in Mind

Eco-design represents a holistic approach to product development that integrates environmental considerations at every stage of the process. Key principles include optimizing resource efficiency, minimizing waste, and selecting renewable or recyclable materials. This methodology not only reduces environmental impact but also aligns with growing consumer demand for sustainability.

At mPackting, we believe that eco-design doesn’t mean sacrificing aesthetics or quality. Our solutions demonstrate that packaging can be luxurious, elegant, and visually striking while remaining environmentally responsible. Sustainable materials and processes are fully compatible with premium design standards.

Our comprehensive approach addresses the entire lifecycle of a product, from the sourcing of raw materials to its end-of-life disposal. Leveraging tools like Life Cycle Assessments (LCA) and material-specific analyses, we ensure that our designs deliver exceptional performance and sustainability. By combining scientific insights with creative expertise, we create packaging solutions that are as innovative as they are eco-friendly.

Collaborative Development: Partnering for Success

Success in packaging innovation requires a meticulous approach to every stage of development. At mPackting, we excel as active partners from the earliest phases, engaging in brainstorming sessions with clients to craft tailored, innovative solutions. Our "four-hand" approach ensures that every requirement is met with precision and creativity.

Design and engineering are core strengths, supported by our heritage as part of the Minelli Group, a leader in wood engineering and production for over 85 years. Wood, one of the most eco-friendly materials, exemplifies our commitment to sustainability and craftsmanship.

To further enhance development capabilities, the Minelli Group offers an advanced Additive Manufacturing Hub equipped with state-of-the-art 3D printing technologies. This resource allows us to prototype and validate designs rapidly and reliably. Additionally, our dedicated Materials Innovation Unit scouts and develops cutting-edge materials, ensuring that every project begins with access to the best resources available.

An excellent example of our collaborative development is seen in the creation of LegnaPin® and LegnaVis®—patented, sustainable, and biobased closures developed in response to a client’s need for a monomaterial solution. These innovations are the result of our close collaboration and demonstrate how co-creation can drive both functionality and market differentiation, delivering packaging solutions that meet environmental goals without compromising on design or performance.

End-to-End Testing: Ensuring Excellence

The packaging industry demands unparalleled levels of quality, both aesthetically and technically. At mPackting, we understand the importance of rigorous testing and validation. With extensive experience in creating samples and pre-series runs, we offer clients the opportunity to test their products in real-world conditions.

To achieve this, we leverage resources such as the previously mentioned Additive Manufacturing Hub, which provides valuable technical feedback to our design and engineering teams. Additionally, we’ve developed a robust network of laboratories and partner companies to support the comprehensive testing and validation process.

During the development of mBlack™, extensive chemical and physical tests were conducted to evaluate its resistance to solvents, cosmetic formulation simulants, and food simulants. The material also underwent stringent certifications and biodegradability assessments, as well as validation of its natural origins, in collaboration with independent third-party organizations. To ensure its readiness for industrial-scale production, we carried out meticulous testing of its behavior during molding and manufacturing processes. These tests verified its compatibility with existing production lines and optimized its processing parameters, guaranteeing reliable and scalable results.

By combining in-house capabilities with trusted external partnerships, mPackting ensures that every product meets the highest standards of functionality, safety, and sustainability.

*An SLS 3D-Printer available at mPackting*

Did You Know? Innovation Drives Business Success

A matter of customer Satisfaction

Customer satisfaction is the cornerstone of any successful business. A happy, loyal customer doesn't just keep coming back—they become an advocate for the brand. According to a study by McKinsey, businesses that focus on customer satisfaction see a 15-20% improvement in customer loyalty and retention. Satisfied customers are more likely to recommend products, share positive experiences on social media, and drive new customers to the brand, acting as a trusted ambassador.

Moreover, customers who feel heard and understood in terms of their needs and desires are more likely to develop an emotional connection with the brand. This connection fosters deeper loyalty, long-term relationships, and even resilience in challenging market conditions. In fact, 70% of buying experiences are influenced by how the customer feels they are treated.

By continually striving to exceed customer expectations, businesses can differentiate themselves in competitive markets, driving repeat business and long-term revenue growth. At mPackting, we place customer satisfaction at the heart of everything we do, understanding that it is not just about delivering a product—but delivering a meaningful experience that aligns with their values and needs.

Productivity Gains:

At mPackting, our development of mBlack™ — an upcycled, carbon-sequestering material — reduces production waste, offering clients a competitive edge. In addition to material innovation, our location in the Beauty Valley enhances productivity. This innovation-rich industrial zone, populated by leading companies, allows for close collaborations, reducing logistics costs and optimizing resource management. The proximity of partners ensures faster, more efficient production cycles, enabling us to deliver high-quality solutions with greater efficiency to our clients.

Revenue Growth:

New product development is a crucial driver of business growth. Studies by the Boston Consulting Group suggest that up to 30% of a company's revenue can come from innovative products or services. This highlights the importance of constantly evolving offerings to meet consumer needs. By introducing sustainable, market-aligned solutions, businesses can open new revenue streams. mPackting helps clients capitalize on this potential by offering tailored packaging innovations that respond to emerging trends, drive differentiation, and meet sustainability demands, positioning brands to lead in a competitive market.

Looking Ahead: Innovating for a Better Future

mPackting doesn’t just respond to current needs — we anticipate future demands. With a focus on eco-design, collaboration, and cutting-edge materials like mBlack™, LegnaPin®, and LegnaVis®, we deliver solutions that redefine packaging for tomorrow.

By fostering creativity and sustainability, we empower brands to lead in their markets while contributing to a better, greener world. Let’s shape the future together — one innovative idea at a time.

Proactive Innovation