Packagingdive - Nov, 14 2023
We are excited to share that mPackting was featured in Packaging Dive on November 14, 2023, focusing on how beauty brands are adopting lower-carbon packaging solutions, with special attention on mBlack™, our sustainable alternative to plastic.
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LOWER-CARBON PACKAGING GAINS TRACTION IN BEAUTY AND COSMETICS
The article explores how beauty companies are working to reduce the carbon footprints of their packaging through lighter materials, post-consumer recycled content, and innovative alternatives to plastic. Among these, Minelli’s mBlack™ is presented as a standout solution—made from wood waste processed through pyrolysis, it acts as a carbon sink by storing CO2 and is fully biodegradable, leaving no microplastics behind.
The piece also mentions how major beauty brands, including L’Oréal and Estée Lauder, are shifting toward sustainable packaging goals, while smaller brands are leveraging eco-friendly materials to gain market share. The importance of consumer education and brand responsibility in improving recycling efforts and promoting sustainability is increasing across the beauty industry.
